Where should I advertise?
One of the biggest challenges for business today is to find an effective way to advertise. While there are now more advertising mediums available than ever, people have become callas to many options. Be honest with yourself, Do you read those small print ads in newspapers & Magazines? Do you click through ads on Social Media to make purchases? We bet not.
The chart to the left compares both the CPM & DEC
*CPM =total ad spend for every 1,000 impressions an ad receives
*DEC = The Daily Effective Circulation (arguably the most important data points in outdoor advertising)
Vehicle Wraps are the answer
There are several other reasons why vehicle wraps are considered one of the best solutions for advertising:
- High Visibility – Vehicle wraps turn vehicles into mobile billboards, reaching thousands of potential customers daily. Whether parked or driving through high-traffic areas, they consistently attract attention.
- Cost-Effective – Compared to traditional forms of advertising such as billboards or TV ads, vehicle wraps offer long-term exposure for a one-time investment. A wrap can last several years, providing ongoing marketing without recurring costs.
- Local Targeting – Vehicle wraps naturally target local audiences, especially when the business’s vehicles regularly travel within specific regions. This makes them perfect for local businesses aiming to build brand recognition in their community.
- Non-Intrusive Advertising – Unlike digital ads, which can sometimes feel intrusive, vehicle wraps are passive. People encounter them naturally during their daily activities, making them more receptive to the messaging.
- Customizable Design – Vehicle wraps allow for total creative freedom in design. Businesses can use vibrant colors, bold logos, and unique graphics to stand out and reinforce brand identity.
- Increased Brand Recognition – Repeated exposure to the same brand across different locations increases brand recognition and builds credibility. Consistent visual branding helps establish a strong presence in the minds of potential customers.
- Protection for Vehicles – In addition to advertising, vehicle wraps also protect the vehicle’s original paint from sun damage, scratches, and minor abrasions, which can help maintain the vehicle’s resale value
- Wide Reach – A single vehicle wrap can generate tens of thousands of impressions daily. If a company has a fleet of vehicles, the reach becomes exponentially larger, amplifying the brand’s visibility.
- Versatility – Vehicle wraps can be applied to various types of vehicles, from cars and trucks to buses and trailers. This allows businesses to advertise on different platforms and extend their reach further.
- Quick Turnaround – Vehicle wraps can be designed and installed relatively quickly compared to other forms of advertising. This allows businesses to get their message on the road faster.
- Easily Updated – When a company rebrands or needs to update its messaging, vehicle wraps are easy to replace without damaging the vehicle. This makes them a flexible option for keeping marketing materials current.
- Works 24/7 – Vehicle wraps are always on display, working day and night, unlike other advertising methods that only reach audiences during specific hours.
What’s involved in the wrapping process?
- Consultation: Visual inspection of the vehicle, measurements taken , & design ideas discussed
- Design: Our wraps are designed using detailed measurements to ensure proper placement of text & vital information, so that it doesn’t fall into handles, fuel doors, or wheel wells.
- Production: The graphics are printed on high quality vinyl laminated with a matched component film to protect it from abrasions UV rays.
- Installation: The produced graphic is carefully installed on to the vehicle.